MISSION AUSTRALIA
To raise awareness and support for Mission Australia's work in helping families facing significant challenges, particularly those with children who have disabilities.
PROJECT OVERVIEW
This campaign aimed to inspire donations and engagement by sharing Kirsten’s personal story, highlighting her struggles and the support Mission Australia provides.
The campaign centres around Kirsten, a mother caring for her disabled daughter. It highlights the emotional and practical challenges she faces in providing her child with the care and opportunities she needs. Kirsten's story is framed to reflect not only the struggles of living with a disability but also the profound impact of Mission Australia's programs on her life.
MY ROLE
DIGITAL ILLUSTRATOR
Tools: Adobe Photoshop
The nature of storyboards is to support the photographer and creative direction of a campaign. Agencies also use these in pre-production to support the visualise concepts, moods, and compositions, ensuring everyone involved is on the same page.
The client wanted to show the distraught faces of a family that was homeless. Their daughter is ill and they don't have the money to have her treated. AI-generated or stock images didn't capture the urgency, so the frames had to be illustrated. The client was so impressed that they wanted to use them in the campaign, however this wasn't the final outcome, and the shoot went ahead.
Click on the illustration below to reveal all the frames.
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THE SMITH FAMILY AUSTRALIA
Encourage Australian charity givers, both existing donors and new prospects, to make a financial contribution to the Smith Family’s Christmas Appeal.
These donations will help empower disadvantaged children across Australia to access the educational resources and support they need to learn today and transform their futures.
The Smith Family – Christmas Campaign 2024
KEY MESSAGE
Highlight the stark disparity in the experiences of disadvantaged children compared to their more fortunate peers. The appeal was focused around the spirit of Christmas, invoking emotional reflection on the season’s themes of giving, kindness, and hope.
This story is centred around Owen, a child who's repeated disruption to his learning has caused him to fall behind in his learning year.
MY ROLE
DIGITAL ILLUSTRATOR
Tools: Adobe Photoshop
Storyboard illustrations depicting Owen at school failing at school. He needs to spend his lunch breaks catching up missed work while his school friends play. He is discouraged and feel like he will never make progress.
Click on the illustration below to reveal all the frames.
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