DIGITAL
DESIGN
Key Art creation was created to use throughout the campaign.
Become a Donor.
OXFAM AUSTRALIA
Oxfam Australia is part of the global Oxfam movement, which focuses on tackling poverty, inequality, and social injustice.
They work both in Australia and internationally, aiming to create lasting change through a combination of advocacy, development programs, and humanitarian assistance.
OXFAM AUSTRALIA
At Tone Studio we supported various of their core activities:
Humanitarian Aid: Emergency relief in crises (food, water, shelter).
Development Programs: Long-term support in health, education, gender equality, and economic empowerment.
Advocacy: Campaigning for policy changes to tackle poverty, inequality, and climate change.
Fair Trade: Supporting small-scale producers through fair trade practices.
Deliverables: Custom HTML5 animated banners, out-of-home (OOH) placements, and motion graphics for social media.
Tools: Adobe Indesign, Photoshop, Illustrator, Google Web Designer, After Effects
HTML5 banners. Five sizes were created including MREC,
landscape and tower sizes.
WOMEN EXPLORE
WE create small, intentional journeys, slow travel grounded in care, culture, and connection. Each trip is designed to feel personal, not packaged. Gentle, but transformative.
Not just a break, but a shift. Woven into every experience is the chance to give back. To uplift women in the communities, by investing in traditions, local businesses, and voices that deserve to be heard.
Because travel should be a two-way exchange, something we carry with us, and something we leave behind for others.
BRAND STRADEGY & BRANDING
Deliverables: Logo, Brand, Voice, Website design and build, Social media animations, Pitch and presentation. Created in Spanish & English.
Tools: Adobe Indesign, Photoshop, Illustrator, After Effects.
Billboard showcasing the created Key Image which was utilised across TSF Back to School campaign, 2022.
THE SMITH FAMILY
is an Australian charity dedicated to helping disadvantaged children and families break the cycle of poverty through education.
Their support includes learning programs, mentoring, and financial assistance to empower kids to succeed in school and beyond.
FULL DIGITAL CAMPAIGN
These campaigns began with the development of Key visuals, followed by custom digital illustrations, and expanded into a full digital rollout.
Deliverables: Custom HTML5 animated banners, out-of-home (OOH) placements, and motion graphics for social media.
P.S. The images are watermarked to comply with client’s request.
Tools: Adobe Indesign, Photoshop, Illustrator, Google Web Designer, After Effects.
TSF Back to School campaign, 2022
Custom build – ScrollX and HTML5 animated digital banners Press play ▶️ to view the animation
CUSTOM HTML5
ANIMATED
BANNERS
These HTML5 banners, aren’t your standard, one-size-fits-all designs. Each set is carefully crafted to match the quality and style of the full campaign.
Each set begins with a strong key visual and close collaboration with copywriters to ensure messaging is clear and consistent. The rollout can include up to seven sizes and five creative variations, depending on the campaign.
SOCIAL MEDIA VIDEOS
For TSF, social media videos have played a key role in building donor trust and communicating impact. As an education-focused charity supporting disadvantaged Australian children, their mission is deeply emotional, and video is one of the most effective ways to bring that to life.
By using video to highlight impact, TSF not only increases engagement but also strengthens donor retention and inspires new supporters to get involved.
THE
SMITH FAMILY
AUSTRALIA
The Essential Learning program by The Smith Family specifically focuses on supporting students who are facing financial challenges by providing them with the digital tools and resources needed to succeed in their education.
Deliverables: Custom HTML5 animated banners, out-of-home (OOH) placements, and motion graphics for social media.
This campaign required a full digital rollout from creation of Key Image which was included across the full digital package.
Essential Learning program Website landing page
Essential Learning program Scroll X and Custom built Animated HTML5 Banner advertisements. Press play ▶️ to view the animation
NSW PARLIAMENT
The power of e-Petitions
Introducing e-petitions, the new online way for electorate residents to be heard by our NSW Parliament. Residents are now able to petition the NSW parliament online, following the introduction of ePetitions. This move will make it easier for people to create share and submit a petition.
e-PETITIONS
Proposed idea was to use circle to represent that a small action, (such as creating an ePetition) can multiply your voice.
This animation explains the new product (ePetitions), and highlights the benefits in an engaging, simple way.
Tools: Adobe Indesign, Photoshop, After Effects
Storyboard of frames for animated social media post. 1080x1080
Social media animated tile 1080x1080